Marketing WG · Fund marketing narrative & the merch revenue-gap program
| Working Group | Marketing WG |
|---|---|
| Governance Phase | Phase 2 – activity-triggered |
| Champion | Phil Gibson |
| Origin | Strategic Council – Marketing · Merch RFC |
The Strategic Council RFC assigns positioning, narrative, and campaign coordination to a Marketing lead. A concrete early initiative is a merch program proposed to help mitigate the DAO's structural revenue gap.
Deliverables
- Elect a Marketing lead and agree the narrative/positioning.
- Launch the merch program as a small revenue stream.
- Coordinate campaigns with BizDev and Community WGs.
Dependencies & cross-references
- Governed by Daffy's Radix DAO framework (repo
Shadaffy/radix-dao); see the Governance Framework Reference Repo and Charter (Round 1). - May merge with Partnerships into a BizDev WG.